How much does a white-label WordPress developer cost in the UK?

It depends on the engagement. I work to a day rate for ongoing and open-ended support, and quote a fixed price for scoped builds. Either way you get the number before the work starts, and the quote holds — no mid-project surprises.

Will my clients know I outsourced the work?

No. White-label means invisible by design: no footer credit, no email signature, no direct client contact, no portfolio claims. I communicate only with your team, inside your tools, under your brand — and I sign your NDA before seeing any client work.

How quickly can you start on our project?

Typically within 3–7 business days. Onboarding is simple: NDA signed, access to your project management tool (ClickUp, Asana, Notion or similar), and a brief on your standard delivery process. I reply to new enquiries within one business day.

Do you work inside our existing workflow and tools?

Yes. I adapt to your process rather than imposing mine: your PM tool, your communication channels, your Git workflow, your staging environment. Handoffs include documented, client-ready delivery notes.

Can I hire you for ongoing overflow support?

Yes. Many agencies keep me on a flexible hourly arrangement for overflow capacity — no long-term contract, no minimum commitment. You pay only for delivered work, whether that is a one-off build or continuous support.

White-Label · UK Agencies · NDA-Ready

White-Label WordPress Developer for UK Agencies

I'm Filippo Tinnirello, a white-label WordPress developer working exclusively with UK digital agencies. I build custom themes, plugins, integrations and layout fixes under your brand, inside your process and your tools. Day rate or fixed project price, NDA first, available during UK business hours.

20+ years of development experience · 40+ WordPress projects delivered · 10+ agency partners

What White-Label Means in Practice

A white-label WordPress developer builds the work while your agency owns the client relationship. No logos in the footer, no email signatures, no direct client contact, no portfolio credit. I follow your workflow, communicate only with your team, and hand off work your clients believe was built in-house.

What I Build Under Your Brand

Custom theme builds from approved designs

Pixel-perfect WordPress themes from your Figma, XD, PSD or Sketch files — delivered under your brand with clean, documented code.

Figma to WordPress service

Custom plugin development

Bespoke plugins and functionality built to WordPress coding standards — scoped separately so builds never silently expand.

Plugin development service

Layout, style & responsive fixes

Alignment, spacing, typography and mobile behaviour fixes — burger menus, footers, breakpoints — until the build matches the approved mockup on every device.

Responsive design service

Forms & custom fields

Contact forms, complex multi-step forms, ACF field architecture and custom input logic — configured for reliable data capture and easy client editing.

Builder & ACF integration

API integrations & advanced search

New API integrations or changes to existing ones — external data sync, JSON imports, advanced search filters and saved-search functionality.

Plugin development service

Ongoing fixes & site maintenance

Content and multilingual updates (WPML), technical SEO structure fixes, 404/redirect cleanup, new page sections, interactive elements and day-to-day overflow support.

Agency collaboration

How an Engagement Works

1
NDA first, then access
I sign your standard NDA before any client details are shared. Then I get access to your PM tool, repos and staging — not the other way around.
2
Scoped quote before work starts
You get a clear quote: a day rate for open-ended support, or a fixed price for scoped builds. No surprises mid-project.
3
Build with batched communication
I work autonomously and batch questions into one list per milestone instead of interrupting your day. Progress updates in your tool, on your schedule.
4
Client-ready handoff
Staging link, QA notes, documented decisions and tidy code your team can maintain. Your client sees only your agency's work.

Pricing: Day Rate or Fixed Project Quote

Open-ended and overflow work is billed at a day rate; scoped builds are quoted as a fixed price. You get the number before anything starts. I work from Verona on UK business hours — a full working-day overlap with London, with no offshore handover gap.

For a full cost breakdown against hiring in-house, read White Label vs In-House: The Real Cost Comparison.

Why Agencies Work With Me

Invisible by design

No client contact, no credit, no traces. Your account managers stay the heroes; I stay in the delivery layer.

Batched, low-noise communication

Questions arrive as one organised list per milestone — not eight interruptions across your Tuesday. You answer in five minutes and get back to work.

Git-native, staging-first

Version control from day one, everything tested on staging before review, and handoff docs your team can actually maintain.

Capacity without headcount

20+ years of frontend experience and WordPress specialisation since 2018 — booked when you need it, without salary, NI, pension or equipment overhead.

Still evaluating? Read the guide to choosing the best white-label WordPress developer for UK agencies — pricing benchmarks, vetting checklist and red flags.

Frequently Asked Questions

How much does a white-label WordPress developer cost in the UK?: It depends on the engagement. I work to a day rate for ongoing and open-ended support, and quote a fixed price for scoped builds. Either way you get the number before the work starts, and the quote holds — no mid-project surprises.
Will my clients know I outsourced the work?: No. White-label means invisible by design: no footer credit, no email signature, no direct client contact, no portfolio claims. I communicate only with your team, inside your tools, under your brand — and I sign your NDA before seeing any client work.
How quickly can you start on our project?: Typically within 3–7 business days. Onboarding is simple: NDA signed, access to your project management tool (ClickUp, Asana, Notion or similar), and a brief on your standard delivery process. I reply to new enquiries within one business day.
Do you work inside our existing workflow and tools?: Yes. I adapt to your process rather than imposing mine: your PM tool, your communication channels, your Git workflow, your staging environment. Handoffs include documented, client-ready delivery notes.
Can I hire you for ongoing overflow support?: Yes. Many agencies keep me on a flexible hourly arrangement for overflow capacity — no long-term contract, no minimum commitment. You pay only for delivered work, whether that is a one-off build or continuous support.

Need White-Label WordPress Capacity This Month?

Send the brief — I reply within one business day. NDA signed before any client details are shared.